Tips on creating a promotional ad that works

Is your business slow due to the economy? If you said yes,than start creating a promotional ad that will increase your sales.

In creating a promotional ad, you want to include a brief description about your business, name of business, motto, contact information and the promotion.

Two keys that can play a significant role in attracting customers is the business name and your "motto". If you do not have a business motto than here are some ideas. Choose a short phrase that contains 3-6 words that describes your way of business. For example, "designed for you", "customized installations" or "the Mommy of Day Cares". Choose a motto that will grab the customer's attention. Believe it or not, a good motto can sell itself. Hopefully, these examples will help you choose your motto.

Your next step is to focus on a theme for your ad. Will your ad have a seasonal, holiday or first time customer theme? In other words, are you placing the ad with the season or holiday in mind to lure customers or to attract new customers? Here are some ideas for your theme. "Spring means Clean" save 20% on your next window cleaning. "Install your pool now" and save $75.00. "Place your holiday order for Christmas" and save $20.00

*When creating your ad try to include something about your company that will give you an advantage over your competitors. You could include years of experience, years in business or weekend hours.

When deciding on the type of discount or special, keep in mind that you could have a large response to your ad. Make sure you are making a profit and have enough employees to cover any extra work.

List contact information. Name, business phone, cell phone and, or email address.

Do you want customers to give you a code from the ad? This can help with record keeping and tracking sales.

Decide on location. Do you want to place your ad locally or target a new area?

Running time of ad. Run your ad for a week or two. This will allow you to change your ad or location if the ad is not doing well.

Do not get discouraged if the ad has a low response because advertisement is about trial and error. Just keep taking a different approach until your ad becomes a success. Success leads to increased sales and growth for your business.